Your ad worked! You got the click!
Now, your landing page must turn that curious click into a loyal fan. Will it push them forward or send them running to your competitor?
All your hard work getting eyes on your site can’t flop. It’s a make-or-break moment!
I’m no expert, but Shaan Puri is. He’s built startups and hooked millions with his words.
Shaan says flashy stuff doesn’t win—it’s all about nailing the simple things. His tips will make your landing page clear and crisp.
Let’s dig into his basics next. Get ready to wow your customers!
The Basics
Before we dive into the 5 best tips for your landing page, let’s check the health of your current one. Is it working? Let’s find out.
Health Check:
- Do you get it?
- Do you believe it?
- Do you know what to do next? (Take action!)
Now, send these same questions to 10 friends or customers. See what they say. You might be shocked!
Our goal? Get 80% of your page visitors to answer all 3 with a clear “yes.” With these 5 steps, that’s totally doable.
Boost 1: Show, Don’t Tell
People want to be the hero of their own story. Your job? Show them how your product fits, not just tell them it does.
Guide your customer to see your solution as the key to their problem. Don’t hand them the answer—let them find it. When you frame their problem or solution right, they’ll click to learn more about your product.
Frame #1: Stop The Struggle
Nail their problem, and you’ve got their attention. They’ll wonder, “How can this help me?” That’s your in.
The trick is to highlight their struggle without making your product the hero. You’re the guide—they’re the hero.
Examples:
Frame #2: The Happy Ending
Words alone can’t sell the happy ending your customers want. You need bold photos or a killer video to show it. Paint their perfect win—make them feel it.
When you do, you fire them up. They’ll chase that happy result you put in front of them.
Examples:
Boost 2: Build Trust
Forget fake “5-star reviews” or stiff testimonials. Those don’t win trust anymore. Have you ever bought something “top-rated” that broke in a week? Yeah, me too.
Talk like a human to your customers. Share real stories—why people trust you, what they love. That’s how you spark trust and build bonds, not just sales.
Boost 3: Counter The Hesitation
What stops your customers from buying? Find their top 3 worries and squash them before they even pop up.
Chat with new and old customers. Read reviews. Try live sampling. You’ll spot their objections fast. Then, wipe those doubts out on your page.
Examples:
Boost 4: Increase Action W/ Simple Task
Make it easy for your customer to take the next step. If it’s hard, they’ll scroll away, hunting for something simpler.
Ask yourself: What’s the big holdup keeping them from moving forward? How can I fix it with a few clear words? Keep it smooth and fast.
Examples:
Boost 5: Get Personal
Let’s be real—your product isn’t perfect. It might cost a bit much, and you’ll mess up sometimes. That’s okay!
Big companies can’t match the human touch you bring.
Be the face of your brand. Call your customers. Send personal emails. Show you’re a person, not a machine. That makes buying from you feel special—not just another “hope this works” order.
Applying The Lessons
Shaan’s all about putting in the reps, so I thought—why not make mine with the brands I love?
KIZE🍫
Before Landing Page:
After Landing Page:
Key Takeaways
You’ve got the tools now. Show your customers they’re the hero. Paint their happy ending. Build real trust and squash their doubts to turn every curious consumer into a happy brand advocate.
Oh, and don’t forget—you’re the human behind the brand. That’s your superpower!!
So, tweak that page. Test it with your crew and watch those curious clicks turn into loyal fans.
At This Point In Time:
Age: 20
Location: Greenville, South Carolina
Job: Southern Tide