Play Ball !!
Wait.. not that type of pitch.
Today, we’re going over the art of making the perfect business pitch to wow your future investors and customers.
This formula is universally bound to help every style of pitch, not only the ones for your business.
You’re always pitching your business, so nailing this 1-minute intro is essential.
The Formula:
In simple terms, your pitch should cover these 3 things:
- What the company does
- Who it’s for
- Why it’s needed
By doing this, you’ll cut through the noise and clearly communicate your grand mission.
The Fundamental Description:
Every Problem needs a Solution that leads to Happy Days, this is the bear essential of how I look at a pitch.
Problem -> Solution = Happy Ending
Once crafted, you can recycle in mostly anything; Slogan, Landing Page & even your Twitter Bio.
Building from the ground up is a common theme in the book Story Brand, which I highly recommend you read.
Problem Statement:
Hooking your audience is crucial!
Without this, the next 40 seconds will be all for nothing.
By focusing on pain points and interests, you should get your audience nodding and relating to the problem at stake.
The Basics:
- Most ___ struggle with __
- Most ___ hate doing ___
- Most new adults feel ___
The variations are endless, but you have to connect with your audience. It all starts with the beginning of the story.
Solution Statement:
Keep it simple when explaining the solution.
The more steps you add, the more your customers will get lost. No more “23 optimized habits to lose weight.”
The Basics:
- We put together three simple steps to make [thing] easier than ever.
- Just one tap and you’re on your way to [result].
- So we built a store that takes the hard part out of [problem].
Happy Ending:
What’s the outcome once they implement your solution? hint – It should solve their problem completely.
The key here is to focus on the customer, not the company.
Your customer wants solutions, and honestly, they don’t care who provides them. So speak their language and play into their story, not your company’s.
Examples:
Shaan’s all about putting in the reps, so I thought—why not make mine with the brands I love?
The 2-Hour CockTail Party🍸
Oats Overnight 🥣
Hampton🌴
Conclusion:
The key lesson to any pitch is that it will change.
The first pitch you come up with won’t be anywhere near the one you have a month later. Adapting on the fly and seeing what resonates is an ongoing game you’ll learn to love.
By finding the problem and solving it with your AMAZING (hopefully) solution, you’ll no doubt create a happy customer.
With a few iterations and lots of practice, you’ll have crafted the perfect pitch to convince even your grandparents why dropping out of college was totally worth it!
At This Point In Time:
Age: 20
Location: Greenville, South Carolina
Job: Southern Tide